How Mobile Devices are Changing the Way We Market Dentists: Tips from an Agency
As mobile devices become more and more popular, marketing agencies are having to adapt their services to meet the needs of their clients. In this blog post, we’ll discuss how a marketing agency for dentists can help you take advantage of the growing trend of mobile marketing. Stay tuned for news about the latest mobile devices and how they’re changing the way we market businesses!
Now let’s get right into it! Here’s how mobile devices are changing the way you market your dental practice and how you can successfully leverage them.
Search Engine Optimization (SEO)
Search engine optimization is a strategy many businesses use to make their name rank at the first pages of Google’s search results. With good SEO, clients can find your practice more easily. That said, by optimizing your website for mobile searchers, you can ensure that your site comes up in the search results when patients are looking for a dentist near their area.
Social Media Marketing
Social media platforms like Facebook, Twitter, and Instagram are excellent ways to connect with potential patients on their mobile devices. By creating engaging content and using targeted hashtags, you can reach a large number of people who may be interested in your dental services.
Text Message Marketing
SMS marketing is an efficient yet powerful tool to communicate with your prospects. In 2022, texting boasted an almost 98% open rate, topping push notifications at 3.10% and Facebook posts with just a 2% rate of getting delivered to targeted audiences. Thus, you actually get more chances of winning leads with text message marketing. By sending timely reminders or special offers, you can create a sense of urgency that will prompt potential clients to take action.
Pay-per-click (PPC) advertising allows you to place ads on search engines like Google and Bing. When someone searches for keywords related to your dental practice, your ad will appear in the results. PPC can be an effective way to reach potential patients who are actively searching for dental care.
Email is still an effective way to reach potential patients, especially if you have a database of existing leads. You can email your prospects to share helpful tips, interesting articles, or special offers that will encourage people to visit your dental practice.
How to Successfully Market your Dental Practice with Mobile Marketing?
In order to successfully market your dental practice with mobile marketing, here are some quick notes for you to remember!
Make sure your website is mobile-friendly
Optimize your website for mobile devices so that patients can easily find and book appointments online. This means that your site should be responsive and easy to navigate on a smaller screen.
Leverage on social media
Social media platforms like Facebook and Twitter are great ways to connect with potential patients and promote your dental practice. Make sure to post regular updates and interact with patients who leave comments or questions.
Invest in mobile advertising
Take advantage of mobile advertising opportunities like Google AdWords and Facebook Ads to reach even more people with your marketing message. Get creative with your mobile marketing campaigns and think outside the box to really engage your target audience.
From developing mobile-friendly websites to using text message marketing, there are a number of ways that dentists can connect with potential patients through their mobile devices. By understanding how people are using their devices and what kinds of information they’re looking for, you can create a marketing strategy that will reach them where they are and give them the information they need.
Got some questions? Talk to us, we’ll be happy to help!