Facebook Messenger Apps completes the copy of Snapchat by launching stories and animated filters.
Mark Zuckerberg’s social network completes his copy of Snapchat by introducing directly to his main messenger apps the stories and photo/video filters that make the success of his competitor.
It was inevitable: after reproducing many features from Snapchat, Facebook has just completed its copy on its mobile application (iOS and Android) by integrating stories and photo/video filters.
If the update was not yet integrated into the French version of the messenger app at the time of writing, the social network says “start deploying it today” in different countries of the world, Suggests that these additions will soon be available, while the stories feature has already been tested in some areas since January.
The mobile users concerned can now publish photos and videos that will disappear after 24 hours – as was already the case on Messenger – that can be integrated directly above its news feed but also Send to friends of his choice by private message with the “Direct” feature.
Facebook introduces especially filters to brighten publications: the commercial potential of the option is perfectly illustrated by the filters Power Rangers, Me, ugly and naughty 3 or even those of the Smurfs, so many films expected soon.
Rather than talking about Snachat’s plagiarism, the social network prefers logically to quote the feedback from Instagram users of stories – already stolen from the competing social network – to justify their deployment on Facebook.
According to The Next Web, feedback from Facebook members will allow the social network to decide whether to offer the option to share the same story on its two platforms – Facebook and Instagram – or whether it prefers to keep the current separation, App with functionality. This is particularly used by 150 million users on Instagram while it struggles to meet success on WhatsApp, another app owned by Facebook.